Sharing the new commercial of CHANEL N°5

The video link

Long version (2'20'')
http://www.youtube.com/watch?v=p-ngh-9eeMo

Short version
http://www.youtube.com/watch?v=bVmuOhoFn3U

好東西要跟好朋友分享～

一向是廣告迷的我最近極度迷戀"香奈兒N°5香水 (Chanel N°5)"近期推出的媒體廣告，不論是故事架構、導演、演員、拍攝手法、背景和配樂...都是我愛的所以特別去蒐集資料PO上來與大家分享。

香奈兒著名的N°5香水將推出第2支迷你電影式廣告，2分25秒版廣告沒有一句對白，完全由法國女星奧黛莉朵杜(Audrey Tautou)在短短幾秒，傳達異地邂逅陌生男子的情緒。長短版不同廣告已經在在5月5日同步在網路、電視台首播。

在全球不景氣、各大精品紛紛大砍預算之際，香奈兒N°5香水，完全不干涉廣告拍攝，全權由「艾蜜莉異想世界」掌鏡者尚皮耶居內(Jean-Pierre Jeunet)作主，劇情共拍攝四個月，累積的影片足以剪成一部2小時電影，這支片子共耗費多少金錢？答案是：秘密！因為香奈兒從來不談錢。

Chanel N°5已經拍攝了第二支電影式廣告，第一支是2004年由妮可基嫚擔任女主角，描寫落跑巨星在屋頂邂逅落魄藝術家的浪漫故事。這一次則由奧黛莉朵杜與男模Travis Davenport，從巴黎到伊斯坦堡的東方快車(Orient Express)上，以「旅行、香味、愛情」為主軸的邂逅故事。他們兩個對彼此都有好感，可就是壓抑但又在車廂中反覆未能成眠，他們繼續各自的旅程，唯獨那一抹香氣縈繞記憶著於他們走過的足跡。走過2,300公里，他們終於在一再的錯過中找到彼此。

記者沒有提到的是，導演把這部迷你電影廣告起了個名字叫Train de Nuit (Night Train)，而廣告最難之處在於全劇沒有一句對白，完全得靠演員表情作轉折，無論是男模湊身吸嗅女主角體味、女主角獨自在臥舖上輾轉難眠，或在快車窗邊尋尋覓覓的模樣，都得靠表情醞釀。

尚皮耶居內表示，他與奧黛莉朵杜合作「艾蜜莉異想世界」已培養深厚默契，認為奧黛莉可在短暫的一、兩秒內，醞釀出豐富表情，再以眼神傳達，是最佳人選。此外，這部影片動員250位工作人員，橫跨巴黎、里摩、尼斯到伊斯坦堡，相當於2,300公里，拍攝期間遇到坎城影展，還一度封鎖中央車站，只為達到完美水準。



CHANEL N°5 PERFUME COMMERCIAL WITH AUDREY TAUTOU DIRECTED BY JEAN PIERRE JEUNET

The spot is beautifully shot on the Orient Express traveling to Istanbul with an intertwining of two destinies, on which Audrey is a passenger who keeps running into the same mysteriously beautiful man, played by Rodrigo Santoro.

The short film was directed by Jean-Pierre Jeunet, who worked with Tautou on Amelie. Filmed in a railway station in Nice and on the Bosphorus in Istanbul, it was inspired by a scene in the Oscar-nominated film A Very Long Engagement.

Jean-Pierre Jeunet says: I've always loved night trains and their magic: its the perfect opportunity to create an encounter in suspended time. I really liked the idea of a woman meeting a man. They both think about each other, but continue on with their own lives, left with the regret that they didnt make contact with the other person. I love to play with destiny and coincidences... I knew that the story would revolve around the mesmerizing effect of the scent in the womans wake. We had to give voice to the intangible. « Music by Billie Holiday »Im a fool to want you

One of the most memorable fragrance commercials of the last few years has to be Nicole Kidman for Chanel No. 5 -- it was romantic and beautiful and we could never bring ourselves to fast-forward through it. And now, we're ready for the newest short film from Chanel: Train de Nuit, starring Audrey Tautou.

Tautou is the perfect choice for this campaign for a number of reasons (some of which are outlined in the video below), but perhaps the most important (and obvious) is that she's portraying a young Coco Chanel in the upcoming biopic.

The commercial was released to the public on 5/5 2009 reflecting Chanel's superstitions regarding her lucky number. which is exactly 88 years to the day from when Chanel No. 5 itself was introduced.